From Hobby to Specialized Business: Mastering Newborn Photography with Alison Adkins

Discover how Alison Adkins transitioned from a general photographer to a highly respected newborn specialist. Gain insights into her approach to client trust, safety and balancing family life with her photography business.

Key Topics:

• Allison’s personal background and journey into photography
• Transition from a broad photography client base to specializing in newborns
• The importance of niching down for business growth
• Handling fear and uncertainties about reduced workload
• Building client trust through safety and communication
• The role of referrals and repeat clients in her business
• Studio setup and benefits of working from home
• Her approach to newborn safety, training, and education
• Managing client expectations and their session preferences
• Adapting to industry trends: from posed to lifestyle photography
• Handling client photos and sharing on social media amidst privacy concerns